6 types of Emails Your Business Should Be Sending

Are you struggling to figure out what type of emails to send to your customers or how to keep your customers engaged. We’ve highlighted a few emails your business should send on a regular basis, along with a some pointer on how to create them.

1. Welcome Email

A welcome email is sent to new customers who made a purchase or signed up on your website. It establishes a good relationship with your customer and is used by all businesses. Creating this email should not be long, it should include a picture or two and it should use the word “Welcome.”  If possible it should include the customers name and only sent when you know a new client has signed up. 

Tips for creating a welcome email

  • The tone. The tone of the email is as similar as meeting someone for the first time and giving them a handshake.  You are welcoming them to the party, the group, the company etc. It should be friendly, warm, inviting and show the personal side of the business while keeping it professional.
  • Reminder. Thank your new customers and remind them of the benefits of signing up with your business. 
  • Gift or reward. Offer a discount or some sort of perk for becoming a new customer. It could be 10 percent off the next purchase or free shipping.

2. Newsletter Emails

Newsletter emails are emails that any type of business can use to inform its customers of the latest company news, tips, or product information such as sales, new releases and more. The purpose of your newsletter isn’t necessarily to sell but to inform and inspire your customers to reach out to you because of this particular newsletter. You could be marketing new products for a specific holiday, so that particular newsletter would be geared towards informing them as to the new products, sales etc that would be available between specific dates. These type of newsletters build awareness and a strong relationship with your customers and is a very valuable marketing tool used by many in all business industries. 

Tips for creating a newsletter email

  • Content. Keep the content short and digestible. Dont forget to include an image or two as well as a call to action button.
  • Contact information. Make sure your contact info, including your social media buttons, business phone number (if you prefer), business email address and website are in an area thats easy to find on the newsletter. You want them to be able to find you.
  • Design. Create eye catching designs that are simple, yet eye catching, use different size fonts and remember to keep it consistent with your brand.

3. New Inventory Email

New Inventory emails are emails sent to customers to let them know they’re new items available and to let their present and potential customers know of any specific release dates for these new items.  These emails fall under the promotional email umbrella and are generally sent by companies in the fahion and retail industry, or just about any company that have products for sale looking for a sale. The purpose of the new inventory email is to inform its customers of new product release so they can obtain maximum sale of those particualr items. 

Tips for creating a new inventory email

  • Advertise. If you have an estimate as to the date the item will arrive, send out emails as soon as possible, giving you lots of time to advertise your product(s). This keep your clients up to date of new trend and products available.
  • Subject line. Make sure you have an amazing subject line to capture your audience. They determine whether or not your emails gets open or tossed out. Remember to tell your customers that you’ve got something new and trendy thats about to hit the store and they need to check it out before its sold out. An example of a subject line would be, “Our New Summer Sneaker Releases.”
  • Pictures. Take amazing shots to showcase your products. In fact, these type of emails are more about the products image than text.

4. Educational Email

An educational email is sent to provide knowledge about your business or about specific product(s). It establishes a great relationship and builds trust between your business and your customers. This email can be used by any business. Some thought and research should be placed in creating this type of email  

Tips for creating a welcome email

  • Content. Make sure this email teaches your customer something about either your business or about a specific product(s). 
  • Add a mini-promotion. You can always add a mini promo in this email, but remember it shouldn’t be the main attraction on this email. It should be subtle and simple.
  • The information. Dont over burden your customers with too much information. Make sure you stick to the important points and let your customers know that they can always read more about this particular email on your website. Make sure to include a direct link to that specific blog post. This is a great way to boost traffic to your website.

5. Reorder Email

A reorder email is sent to your customers to remind them thats its time to reorder a specific product. This email can be used by any business. No thought is needed to create this email, but make sure to include the product picture and basic information such as when they last reordered the product.  

Tips for creating a welcome email

  • Call to action. Include a link so your customers can reorder directly from this email. You want the buying process to be as simple as possible. Make sure the button is visible to your customers.
  • Past purchases. You could also mention in the email what they purchased in the past, so they can reorder the same thing.
  • Value. Remind your customers why reordering is a good idea, the extra value and added benefits. You could also include a discount code for future orders as well.

6. Promotional Email

A promotional email is an email sent to promote a product or service that usually entices customers to make purchases for upcoming sales. This email can be used by any business. This type of email should be short, enticing and catchy. You’ll defintely want to add pictures to compliment this type of email.

Tips for creating a welcome email

  • Keep it short. For promotional emails, you don’t need to explain in words, use graphics to capture your audience. State the deal, the expiration date and the discount.
  • Clarity. Make the offer clear. Your customers may not read the entire email, so you must make it clear and straight to the point. The contents needs to be front and center and they should know exactly what the offer is.
  • Deadline. Create a sense of urgency. Let the customers know of the deadline and the great discount they’s miss out on. You want them to act urgently to reap the discount benefits. 

Do you need help with your websitegraphic designs, business branding or print marketing materials? Send us an email at info@hydelmediasolutions.ca

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