People don’t want to make the wrong decisions, but its a part of what makes us human. It’s what some of us call experience, to others its an earth shattering pain we never wish to experience again, and so we avoid doing any action at all that we think will put us in that same position. Maintaining an audience on social media is just like that. Its experience, hard work, dedication, we’ll make mistakes, we’ll feel awful and so forth. But still, we do it. Why? because to some it’s a full time job, just assuming what we want our followers to see about us. Its countless hours of editing, proofing and getting everything just the way we want it. Perfect.
Take a look at these ways to maintain an audience and see if any of these can help you.
1. Use Social Proof
Social proof makes a lot of us feel more comfortable. If many people do the same thing, the chances of you doing it wrong are limited. Social proof is the standard testimonials that we can see on websites and social media, the number of likes, comments, and shares, and the opinion of their friends and family. Any business can post a few testimonial videos or images, and this is a good starting point.
Happiness is contagious and people generally love to follow accounts on social media that make them happy. Try triggering positive feelings with images, video, and text-based content. In any niche, you can share positive experiences of other people, positive news, and use headlines that trigger these feelings.
3. Build a relationships with your followers
Some may agree that followers are more important as its more about the likes and followers, while others may disagree and say, I’d rather have followers who are regularly engage on my site. Whichever the case is for you, eaither way, its a relationship and they rely on you as much as you rely on them.
4. Words Trigger Actions
Words can encourage or discourage people from doing things. Most internet marketers use calls to action because they motivate people to take the next step, whether it’s a purchase or a follow on social media. So, you can get more followers or engagement by asking for it. Your followers get hundreds of posts daily on their feed, but you can only get their attention with the right words.
5. Be a Human and not a robot… dont be perfect
One of the worst mistakes we make on social media is coming off as a faceless business with zero personality. People want to know your company on a more personal level. So tell jokes and dont be afraid to talk to your followers like their your friends.